1. Uber. Disregarding the merits (or lack thereof) of Uber’s new logo, this company is saving business travelers serious time. I used Uber previous to 2015, but this past year I landed in multiple foreign destinations where I didn’t speak the native language, and Uber provided a transportation service to/from the airport that was just as seamless as the domestic experience. Uber’s latest feature separating personal and professional fares on separate credit cards is another example of a company striving to continuously add value for folks on the move.
2. Nordstrom - the customer service is legendary, making it easy to be an advocate. Clothes are an important ingredient in business success and life, and the right blend of price, quality, and customer service are essential for discerning consumers. I am continually impressed with the purchasing experience at Nordstrom.